The aim is to retell the story according to the following guidelines (the acronym, which I find easy to remember, is SAM): Simple: Use only words that the listener understands (e.g., change “Pharisee” to “religious leader,” “synagogue” to “place of worship”). Use a maximum of three names of persons.
And despite what we’re often led to believe, storytelling is not an innate ability. It’s a skill anyone—from marketers and professional communicators to parents and teachers—can, and should, master. In What Great Storytellers Know, I take you through the steps of finding and strengthening your storytelling muscles.
for one to make a story out of them? Telling a story involves expressing points of view -- that an event is significant, and how one feels about it. Thus telling a story is an act of moral persuasion. If teller and listeners can agree that a story is worth telling, and that it has a certain point and meaning -- they are members of a
Nearly 90% of people went on to finish the task anyway, despite being told they could stop). Suspense in stories really allows you to create an addictive narrative, as long as the suspense appears early enough to capture interest, and doesn’t keep people hanging on forever. 2. Creating detailed imagery helps craft the setting you want.
You can use storytelling techniques to build better relationships with your clients, pitch an idea to investors, engage with your colleagues or communicate with your manager. Storytelling can help you give better presentations, prepare better reports, motivate and lead team members and build your personal brand.
The story moves the value from the positive form to the negative, and, depending on the value, back again. The story’s arc is created through this rise and fall movement. This same arc can be used to tell a love story, a performance story, or even a coming of age story. The arc stays the same, but the value being represented by the arc changes.